University of Georgia — Digital Marketing Advisory & Career Hub
Paid MediaSEOGA4 / AnalyticsKlaviyo / Email
90-Day Student Career Roadmap: Paid Media Coordinator
Month 1: Certifications & Portfolio Teardown
Complete Google Ads Search & GA4 certifications. Build a single-page audit or teardown evaluating a real local business or e-commerce brand's digital marketing funnel.
Month 2: Atlanta & Alumni Outreach
Target 15 Atlanta marketing agencies or growth companies. Request 10-minute informational chats with UGA alumni working in media buying or analytics roles.
Month 3: Targeted Applications
Apply directly through company career portals using warm alumni referrals and custom teardown attachments to bypass ATS resume filters.
LinkedIn Strategy for Paid Media Coordinator
Recommended Headline
Digital Marketing Student at UGA | Meta & Google Ads Certified | Aspiring Paid Media Coordinator
About Section Positioning
Focus on campaign analytics, platform experience (GA4, Meta Ads Manager, Semrush), and measurable results from UGA course projects or internship work.
Required Certifications & High-Impact Skills
Google Analytics 4 (GA4) Certification (Free - Google Skillshop)
Google Ads Search & Display Credentials (Free - Google Skillshop)
Meta Certified Digital Marketing Associate (Meta Blueprint)
Data Analysis: Advanced Google Sheets/Excel (Pivot Tables, Lookups) for ROAS and campaign performance reporting.
Live US & Atlanta Market Openings
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