Digital Dawgs Jobs

University of Georgia — Digital Marketing Advisory & Career Hub

Paid Media SEO GA4 / Analytics Klaviyo / Email

90-Day Student Career Roadmap: Paid Media Coordinator

Month 1: Certifications & Portfolio Teardown

Complete Google Ads Search & GA4 certifications. Build a single-page audit or teardown evaluating a real local business or e-commerce brand's digital marketing funnel.

Month 2: Atlanta & Alumni Outreach

Target 15 Atlanta marketing agencies or growth companies. Request 10-minute informational chats with UGA alumni working in media buying or analytics roles.

Month 3: Targeted Applications

Apply directly through company career portals using warm alumni referrals and custom teardown attachments to bypass ATS resume filters.

LinkedIn Strategy for Paid Media Coordinator

Recommended Headline

Digital Marketing Student at UGA | Meta & Google Ads Certified | Aspiring Paid Media Coordinator

About Section Positioning

Focus on campaign analytics, platform experience (GA4, Meta Ads Manager, Semrush), and measurable results from UGA course projects or internship work.

Required Certifications & High-Impact Skills

  • Google Analytics 4 (GA4) Certification (Free - Google Skillshop)
  • Google Ads Search & Display Credentials (Free - Google Skillshop)
  • Meta Certified Digital Marketing Associate (Meta Blueprint)
  • Data Analysis: Advanced Google Sheets/Excel (Pivot Tables, Lookups) for ROAS and campaign performance reporting.

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