Digital Dawg Jobs

UGA Digital Marketing Advisory Board Career Guidance Engine

Live Entry-Level Openings

Current market targets matching your focus:

  • Digital Marketing Assistant - Atlanta, GA Entry
  • SEO & Content Associate - Remote / Hybrid 0-1 yrs exp
  • Paid Media Coordinator - Alpharetta, GA Entry

LinkedIn Profile Tweaks

  • Headline: UGA Marketing '26 | Aspiring Paid Media Specialist | Certified in Google Ads & GA4
  • Featured Section: Add a PDF slide deck detailing a mock audit of a brand's recent social campaign.
  • Skills Badges: Take the official LinkedIn skill assessments for Google Analytics and Digital Marketing.

High-Yield Certifications

  • Google Ads Search Certification: Free via Google Skillshop (3-5 hours).
  • HubSpot Inbound Marketing: Free certificate proving foundational funnel knowledge.
  • Meta Certified Associate: Covers paid Facebook & Instagram ad setup.

30-Day Launch Roadmap

  1. Week 1: Complete GA4 and Google Ads Search certs.
  2. Week 2: Build 1 sample portfolio campaign and update LinkedIn.
  3. Week 3: Send 5 alumni outreach messages via LinkedIn.
  4. Week 4: Apply directly to entry-level roles using targeted resumes.

Self-Directed Portfolio Projects

Complete these 3 self-directed projects to demonstrate practical skill:

  • Local Business Audit: Pick an Athens, GA small business. Analyze their local SEO, website speed, and social engagement. Present 5 specific growth recommendations in a slide deck.
  • Mock Paid Ad Campaign: Build a complete ad strategy (target personas, visual ad creative mocks, copy, and budget allocation) for a brand launch.
  • GA4 Custom Dashboard: Set up a free Google Looker Studio report visualizing mock ecommerce or website traffic metrics.

Portfolio Hosting Options

  • Canva Website / PDF: Create a visual presentation deck converted into a web view or downloadable PDF.
  • Notion Portfolio: Minimalist, clean layout organized into project sub-pages. Free for students.
  • Squarespace / WordPress: Best for demonstrating basic CMS management and web strategy skills.

Action-Verb Bullet Framework

Structure resume bullets using the X-Y-Z formula: Accomplished [X], as measured by [Y], by doing [Z].

Weak Bullet:
"Managed social media accounts for a campus club."

Optimized Bullet:
"Grew campus club Instagram engagement by 42% across 3 months by designing short-form video reels and implementing a targeted content schedule."

Essential Technical Keywords

Ensure these technical tools appear under your Technical Skills section to pass Applicant Tracking System (ATS) scans:

GA4 Google Ads Meta Business Suite HubSpot Klaviyo SEMrush Canva Looker Studio Copywriting A/B Testing

Networking Blueprint for UGA Students

Use the LinkedIn Alumni tool (filtered by University of Georgia + Marketing + Atlanta) to identify alumni in target roles. Keep messages brief, tailored, and focused on learning.

Template 1: LinkedIn Connection Request

Hi [Alumnus Name], I’m currently a senior studying Marketing at UGA and came across your profile while exploring roles in [Target Field, e.g., Paid Media]. I’d love to connect and follow your work as I prepare to graduate. Go Dawgs! Best, [Your Name]

Template 2: Informational Interview Request

Subject: UGA Marketing Senior - Advice on [Industry/Company] Hi [Alumnus Name], I hope you’re having a great week! I’m a senior marketing major at UGA, and I noticed your career progression from Georgia to your current role as [Title] at [Company]. Your work on [Specific campaign/area] really caught my eye. As I prepare to break into entry-level [Target Field] roles, I’d love to learn more about your experience transitioning from UGA into the industry. If you have 15 minutes over the next couple of weeks, I would be grateful to ask a few questions over phone or Zoom. Thanks so much for your time, and Go Dawgs! Best, [Your Name] [Link to LinkedIn Profile]